What We Do
Marketing that Moves People—and Moves the Needle​
Villa Marketing provides colleges and universities with senior-level marketing expertise on demand—helping clarify your message, strengthen your brand, and launch campaigns that drive results.
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Whether you're navigating the shifting higher ed landscape, launching a new website, or trying to do more with less, we deliver strategy, content, and execution—without the overhead or long-term commitments.
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Here are just a few ways we’ve helped institutions like yours improve engagement and grow enrollment:
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Enrollment Marketing - Boost applications and drive yield with smart, streamlined campaigns built around your goals and audiences.
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Brand & Message Clarity - Uncover what truly makes your institution distinct — and say it clearly across all touchpoints. Ask us about our Message Clarity™ audit.
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Content Development - Get high-quality, on-brand copy for websites, brochures, email campaigns, digital ads and more.
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Fractional Marketing Leadership - Fill leadership gaps with experienced, strategic oversight — ideal for institutions in transitions or in need of interim support.
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Integrated Marketing Support - From social media content calendars to full-scale marketing plans, we expand your team's capacity when it matters most. ​
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See our list of services.
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Who We Serve
Trusted by Community Colleges, Universities and Private Institutions​
We've helped bring clarity and brand activation to organizations such as:
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Public universities
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Community colleges
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Private institutions
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Professional organizations
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"We've been working with Colleen — she's fantastic!" - University (Carnegie R2/NCAA D1) Client
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"Exactly what I needed!" - Community College Client​
About
Big Agency Quality. Higher Ed Empathy.
Colleen Villa is a seasoned higher education marketing leader with more than 15 years of experience at institutions including the University of Michigan, Washtenaw Community College, Miami University, the 19-campus Ivy Tech Community College system and others. She understands how thinly stretched college marketing teams are—yet institutions are still expected to compete like they have big-agency budgets.
Colleen launched Villa Marketing to give colleges and universities flexible, high-impact marketing support rooted in strategy, creativity, and measurable results—without the overhead or long-term commitments of traditional agencies.
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Bio Highlights:​
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Led digital transformation and brand revitalization projects across multiple institutions
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Deep experience in enrollment marketing, internal comms, and presidential-level initiatives
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Collaborative, mission-driven, and focused on clarity, not complexity